A/B testing
This is the process of trying different colours, styles or positions of website elements in an attempt to increase traffic conversion. How do we do this?
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Make a plan
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Pick one variable (it can be the color of a button, a specific style of font or even another message)
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Run the test (no longer than 2 months, but more than a week) and account for variations in traffic.
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Do the math - ensure results are statistically significant.
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Test, repeat, test, repeat